High Google Impressions but Few Clicks: What to Check
You open Search Console and see thousands of impressions. You'd expect a similar number of visits, but the clicks barely register. The first thought is usually “we need more att…
Read more …Blog – 40 articles
Guides and analysis about PrestaShop, e-commerce, SEO, web design, accessibility and artificial intelligence.
Why Generic SEO Articles Fail to Attract Customers
Open the blogs of ten businesses in the same sector, say ten pet supply shops. You'll find almost the same articles: “choose quality food”, “keep your pet clean”, “visit the vet…
Read more … Why Generic SEO Articles Fail to Attract Customers
Update an Old Article or Publish a New One? An SEO Guide
You have an old guide on your site that still brings in visits from Google. You're thinking of deleting it and writing a new one with this year's date. That won't necessarily he…
Read more … Update an Old Article or Publish a New One? An SEO Guide
PrestaShop AI Assistant with Natural Voice Conversations
“Do you have something more affordable?”, “Can you recommend a product for what I need?”, “How quickly can you deliver?”. Behind many online purchases is a simple question, and…
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Find SEO Keywords Using Google Search Console
“Which keywords should we target?” is one of the first questions any business asks when it starts with SEO. Before you go hunting for lists of thousands of terms, look at what G…
Read more … Find SEO Keywords Using Google Search Console
Search Intent: Understanding What Customers Really Want
Two people type almost the same words into Google. The first wants to understand how an espresso machine works. The second wants to buy one today. Send both to the same general…
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Internal Linking for E-commerce: Structure That Works
Imagine a large shop with no signs above the aisles. You find the entrance easily; the product you want, not so much. Plenty of online stores work the same way: hundreds or thou…
Read more … Internal Linking for E-commerce: Structure That Works
Why Your Website Is Not Ranking on Google
You have a well-built website and you publish articles, yet visits from Google stay low. Before rewriting every page or paying for backlinks, find out where you are losing peopl…
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Why Is Your E-Shop Slow? What Is Really Causing It
Your online store is slow. Your developer suggests a larger server. Your hosting company recommends a more expensive plan. Someone else suggests caching and performance plugins.…
Read more … Why Is Your E-Shop Slow? What Is Really Causing It
PrestaShop 9.2: All the New Features and What Changes for Online Stores
PrestaShop 9.2 goes beyond background fixes and minor refinements: it changes several areas that merchants and developers have been asking about for years. The stable release ar…
Read more … PrestaShop 9.2: All the New Features and What Changes for Online Stores
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